Recently, VisualWebsiteOptimizer.com became a Feedback Army customer. They make a product to aid the A|B testing process and use the data you have to increase sales on your site. Great stuff.
You can read more about their experience using Feedback Army over at “How a $10 investment gives website improvement ideas worth thousands“.
Their post is interesting given the nature of their business and there is an insight worth taking from it:
Usability Testing provides you with hypothesis about what to fix on your site and sometimes why (e.g., users are frustrated because they can’t do [blank]). Split-testing and other data-driven techniques are a means for you to experiment with these hypothesis.
If you’re not sure where to start when improving your site, get it looked at. Take some of the ideas and come up with an experiment to test them. Rinse, lather, and repeat.