When developing a project, some of us have many masters to answer to. The marketing people want a mailing list and data on the customers, the CEO wants flash and pizzazz, and users want something that lets them carry out their transaction with you as painlessly as possible. Sometimes, these wants are in conflict with [...]
Archive for the 'usability testing' Category
A phone call from a website leads me to rant: please think about what happens when users stop using your site. If your community depends on users keeping up their account, put in place an active strategy to eliminate the inactive ones.
Dr. Peter Meyers has a great write-up on selling usability to small businesses on UXbooth.com. I’m glad to see this conversation happening. Usability should be part of every web project. I think designers shy away from testing because they believe usability testing is too expensive. (During an afternoon of cold calling, I had several developers [...]
Running a business is about having tools to make your life easier and please your current and future customers. The most useful tool I’ve created lets me give away 10 Feedback Army responses to anyone I choose. What? Yes, it’s a simple coupon system. I send anyone I like a unique URL. When they click [...]
Last week I wrote about how to stay motivated and keep blogging. Something I didn’t touch upon is the need to make it easier to blog. Writing a blog is tough work. Not only do you have to create good content, you also have to spice it up, and promote it. Sometimes these side tasks [...]
An FAQ or Frequently Asked Questions page is a great tool to inform your users about the issues they will likely encounter. This post explains how to create a great FAQ page.
Recently, VisualWebsiteOptimizer.com became a Feedback Army customer. They make a product to aid the A|B testing process and use the data you have to increase sales on your site. Great stuff. You can read more about their experience using Feedback Army over at “How a $10 investment gives website improvement ideas worth thousands“. Their post [...]
This post describes David’s disappointed but hopeful first experience with Feedback Army. Don’t worry it has a happy ending too. David tries another test with more specific questions and ends up with something valuable for his team. Tips from David’s experience are presented to help you get the most out of Feedback Army.
This blog post is meant for the Amazon Mechanical Turk workers who work on Feedback Army reviews. If you’d like to leave your own tips, drop a comment. I just spent the day responding to many of you who have had responses that were not accepted recently. I noticed some common patterns and I think [...]
I’m going to help you take your service to a new level today. We’re going to play a game. A game motivated by our users. When you visit a new site, what questions come up in your mind? How long does it take you to decide to stay or go? Visitors who are new to [...]