Usability Testing Tips

Feedback Army blog. Topics include:
Usability Testing, Business Musings, and Site News.

Website Reviews from United States, Canada, Australia, and the United Kingdom

November 2011 will mark three years of Feedback Army. In the three years I’ve operated this service, I’ve received consistently positive feedback about the price point and quality of the reviews. I have heard one repeated request though. Many of you have asked for the ability to get reviews from the United States or other [...]

Posted in site news on October 5, 2011 | No Comments »

A little blog downtime — oops

An automatic update to WordPress 3.3 recently broke the Feedback Army blog. The new WordPress required a PHP update and refused to display any pages until I updated. One of you was kind enough to drop an anonymous note letting me know about the error. Thank you. It was resolved within about three hours after [...]

Posted in site news on October 3, 2011 | No Comments »

The server broke! Ok, it’s fixed now.

Recently, Feedback Army started acting unstable. The service was going up and down like a yo-yo. I’ve finally narrowed the cause down to the metaturk feature. Metaturk is a collection of statistics about the “army” providing feedback. This data set has become a little unwieldly and loading it was causing the server to run out [...]

Posted in site news on September 14, 2010 | No Comments »

Feedback Army Live: Presentation + Q&A

Last week I spoke about Feedback Army at the Startup Rockstars event in Arlington, VA. This was my first time speaking about Feedback Army in over a year, it was a lot of fun to make some points and see how folks responded to them. Here are the videos from the event. The first video [...]

Posted in site news on May 18, 2010 | No Comments »

How a Simple Change Increased Revenue by Millions

When developing a project, some of us have many masters to answer to. The marketing people want a mailing list and data on the customers, the CEO wants flash and pizzazz, and users want something that lets them carry out their transaction with you as painlessly as possible. Sometimes, these wants are in conflict with [...]

Posted in usability testing on April 24, 2010 | No Comments »

Give Users a Simple Exit Strategy

A phone call from a website leads me to rant: please think about what happens when users stop using your site. If your community depends on users keeping up their account, put in place an active strategy to eliminate the inactive ones.

Posted in usability testing on April 13, 2010 | No Comments »

How I Market Feedback Army

Recently I was asked via email for my methods marketing my online business. I’ve tried a lot of things to promote Feedback Army. Here is a quick list of the methods I’ve tried and how well they worked for me.

Posted in business musings on April 7, 2010 | 5 Comments »

Prices Updated

I’ve updated the Feedback Army prices. Here are the new packages.

Posted in site news on March 31, 2010 | No Comments »

Confidence and Entrepreneurship

Recently, I was looking for an accountant using Yelp. I came across a review where the reviewer asked simple questions and the accountant kept avoiding straight answers. Worse, the accountant was non-committal and kept exclaiming “I’m an honest accountant” as a reply to every question. This woman’s behavior didn’t give her customers confidence in her [...]

Posted in business musings on March 30, 2010 | No Comments »

Price Updates are Coming

Price updates are coming to Feedback Army. Here are the details.

Posted in site news on March 25, 2010 | No Comments »