Feedback Army blog. Topics include:
Usability Testing, Business Musings, and Site News.
Last week I spoke about Feedback Army at the Startup Rockstars event in Arlington, VA. This was my first time speaking about Feedback Army in over a year, it was a lot of fun to make some points and see how folks responded to them. Here are the videos from the event. The first video [...]
When developing a project, some of us have many masters to answer to. The marketing people want a mailing list and data on the customers, the CEO wants flash and pizzazz, and users want something that lets them carry out their transaction with you as painlessly as possible. Sometimes, these wants are in conflict with [...]
A phone call from a website leads me to rant: please think about what happens when users stop using your site. If your community depends on users keeping up their account, put in place an active strategy to eliminate the inactive ones.
Recently I was asked via email for my methods marketing my online business. I’ve tried a lot of things to promote Feedback Army. Here is a quick list of the methods I’ve tried and how well they worked for me.
I’ve updated the Feedback Army prices. Here are the new packages.
Recently, I was looking for an accountant using Yelp. I came across a review where the reviewer asked simple questions and the accountant kept avoiding straight answers. Worse, the accountant was non-committal and kept exclaiming “I’m an honest accountant” as a reply to every question. This woman’s behavior didn’t give her customers confidence in her [...]
Price updates are coming to Feedback Army. Here are the details.
I receive quite a few direct messages from folks asking me to consider advertising with them on BuySellAds.com.These messages are almost always examples of poor marketing. I feel for you. If you want to get better, read this post. If you follow these tips, you’re bound to generate more good will and find some buyers. [...]
Dr. Peter Meyers has a great write-up on selling usability to small businesses on UXbooth.com. I’m glad to see this conversation happening. Usability should be part of every web project. I think designers shy away from testing because they believe usability testing is too expensive. (During an afternoon of cold calling, I had several developers [...]
Running a business is about having tools to make your life easier and please your current and future customers. The most useful tool I’ve created lets me give away 10 Feedback Army responses to anyone I choose. What? Yes, it’s a simple coupon system. I send anyone I like a unique URL. When they click [...]
